SAINSBURY’S TU ~ #ALLBOOBSWELCOME

Winner – CDA Awards 2019

On Wednesday 15th May at BAFTA in London we won ‘Best Casting of a Single Still’ for our work on the #AllBoobsWelcome campaign.

The CDA Awards are specifically dedicated to the work of the casting director and showcase the best in casting across a variety of categories, including commercials, film, stills and music videos.

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Sainsbury’s clothing line Tu unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze.

Created by Portas, the ‘All Boobs Welcome’ campaign is part of Tu’s wider ‘Be You’ initiative. Camilla Arthur cast this this commercial to show a host of real, diverse women wearing in only their bras describe what they call their boobs.

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