SAINSBURY’S TU ~ SUMMER OF LOVE YOURSELF

Camilla Arthur cast the ad for Sainsbury’s TU Summer collection. 

From Portas:

“Building on Tu’s ‘All Boobs Welcome’ campaign (remember the one that rejoiced in the diversity of the nation’s knockers, one boob at a time?) well, our latest campaign for Tu launched their Holiday Shop Collection with an upbeat and inclusive campaign that celebrated all bodies.”

“Saw this on TV for the first time last night and genuinely got a little happy tear!”

Coverage in Huffington Post