Camilla Arthur cast the ‘Face the Future’ campaign for Nº7 Laboratories, exclusively at Boots UK.
Produced by Aimmune Therapeutics Ltd, the moving film tells a story without words about a young boy with peanut allergy, to help raise awareness that living with the threat of a reaction due to a severe food allergy can have a huge emotional impact on children and their families. In the UK it is estimated that around 5–8% of children have a proven food allergy with up to 1 in 55 children having a peanut allergy.
With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the film as a poetic ode to the people and things that thrive in spaces generated by darkness. It demonstrates how night time can act as the perfect backdrop for expression.
Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud To”