Sainsbury’s Tu
#AllBoobsWelcome

SAINSBURY’S TU ~ #ALLBOOBSWELCOME

Winner – CDA Awards 2019

On Wednesday 15th May at BAFTA in London we won ‘Best Casting of a Single Still’ for our work on the #AllBoobsWelcome campaign.

The CDA Awards are specifically dedicated to the work of the casting director and showcase the best in casting across a variety of categories, including commercials, film, stills and music videos.

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Sainsbury’s clothing line Tu unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze.

Created by Portas, the ‘All Boobs Welcome’ campaign is part of Tu’s wider ‘Be You’ initiative. Camilla Arthur cast this this commercial to show a host of real, diverse women wearing in only their bras describe what they call their boobs.


GUINNESS
#FansMadeOfMore

GUINNESS ~ #FANSMADEOFMORE

Here is a commercial we cast for the Guinness Africa ‘Fans Made of More’ campaign. 


HYUKOH
‘LOVE YA!’

HYUKOH ~ ‘LOVE YA!’

South Korean indie band Hyukoh made their long awaited return this year with the release of their new album “24 : How to Find True Love and Happiness”.

Frank Lebon directed the amazing video for the track “Love Ya!” and we cast it for him!


RIMOWA
‘Personal Belongings’

RIMOWA X OFF-WHITE ~ ‘Personal belongings’

RIMOWA, the modern luxury travel brand, continues its 120th anniversary celebrations with a collaboration with Italian streetwear label OFF-WHITE and the release of a distinctively original transparent polycarbonate carry-on case.

To bring this one-of-a-kind product to life, Frank Lebon directed this short film which was cast by us. Enjoy x


G-SHOCK
G-STEEL

G-SHOCK ~ NEVER GIVE UP

#NEVERGIVEUP – the new campaign for the Casio G-Shock ‘G-Steel’ line explores the journeys of four men, all on their own distinct paths, sharing how they’ve overcome failure while embracing the lessons within their struggles.

When you watch these ads, remember, these are ALL REAL PEOPLE. Camilla Arthur streetcast all of the talent in these ads – no models or actors – in UK, LA & Tokyo.

​Directed by James Worsley and Pedro de la Fuente for Autobahn.


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